Morningside Analytics discovers and monitors online networks that form around particular ideas and identifies thought leaders with standing in these audiences.
Morningside Analytics discovers emergent communities of authors (such as bloggers, twitter or facebook users, and forum commenters) and readers attuned to similar information. We call these hard-to-discover groups Attentive Clusters. We map them and we map how they circulate information. We bring objective and quantitative measurement to an arena dominated by guesswork and "old media" strategies.
Morningside Analytics data and methods are global in scope and language independent. We identify Attentive Clusters in French, Spanish, Arabic or Mandarin as easily as among English speakers.
Client organizations benefit from our ability to analyze, quantify and target groups keenly attentive to particular markets and topics, such as information technology, politics, consumer goods, and advocacy.
Reports and Presentations
The Berkman Center publishes paper series on Russian social media, powered by Morningside's analytics
John Kelly and Gilad Lotan guest lecture at Columbia's new Data Science class, taught by Google's Rachel Schutt
"Salience vs. Commitment" -- John Kelly and Vlad Barash on new metrics for hashtag analysis, using Russian Twitter