Morningside Analytics

About Morningside Analytics

Morningside Analytics was founded in New York City in 2007.

Morningside’s methods draw on social network analysis to which we add innovative statistical techniques and data modeling to uncover Attentive Clusters—communities, large or small—that share knowledge and focus attention on particular sources of information and opinion.

We take you far beyond “hits” or “page views,” uncovering who is listening to whom, why they are interested, and how ideas move among and between different audiences—even how messages are framed and reframed as they travel online.

(Please do not confuse social network analysis with social networking websites like MySpace or Facebook!)

The Team

John Kelly, Ph.D.
Founder and Chief Scientist

John Kelly is the founder and lead scientist of Morningside Analytics. His research blends Social Network Analysis, content analysis, and statistics to solve the problem of making complex online networks visible and understandable.

John has a Ph.D. (Distinction) from Columbia University, and has studied communications at Stanford and at Oxford’s Internet Institute. He is an Affiliate of the Berkman Center for Internet and Society at Harvard University.

Leonard P. Lidov
President

Leonard brings Morningside his experience building technology and consulting organizations. Len has made a career of harnessing network technologies in publishing, telecommunications and finance. In 1994 he founded North American Media Engines (NAME). Based in Toronto, Canada, NAME was a pioneer in mission-critical enterprise Internet applications.

Len has also held positions at Viacom, The New York Public Interest Research Group and Spring Lake Consulting.

Adam Fields
Chief Technologist and Lead Architect

Adam has been designing robust web applications for over twelve years. Prior to joining Morningside, Adam oversaw projects for high profile enterprises, including Yahoo, George Soros’s Open Society Institute, Toronto-Dominion Bank, Pearson Publishing, and The National Cancer Institute. He is also a founder of Confabb.com, the premiere conference directory.

Adam holds an MS degree in Computer Science from Columbia University.

Vladimir Barash
Senior Researcher and Engineer

Vladimir Barash has received his Ph.D. from Cornell University, where he studied with Michael Macy, Jon Kleinberg, and Claire Cardie. Vladimir's research interests focus mainly on social media, diffusion and viral marketing, meme tracking, and other topics around the dynamics of memetic objects in online communities. In pursuit of this research, Vladimir has collaborated with the Berkman Center at Harvard University, KAIST, and fellow Morningside researchers and presented several first-author papers at the International Conference for Weblogs in Social Media, the Workshop on Information in Networks, and other venues. In his spare time, Vladimir reads and writes fiction, and blogs at: vlad43210.wordpress.com

Tamara Tershakovec
Data Visualization Developer

Tamara specializes in building visualization tools for browsing complex scientific data. Prior to joining Morningside, she worked on implementing SWIFT financial messaging for the Federal Reserve Bank of New York, including tools for viewing and comparing complex high volume data. Earlier, Tamara developed software for Network Components, Lifecare and IAM Consulting. Tamara is a graduate of Barnard College at Columbia University and has a Masters in Computer Science from NYU. For her MS thesis, Tamara created an interactive phylogenetic tree as a tool for genetic research.

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About Morningside Analytics Morningside Analytics was founded in New York City in 2007. Morningside’s methods draw on social network analysis to which we add innovative statistical techniques and data modeling to uncover Attentive Clusters—communities, large or small—that share knowledge and focus attention on particular sources of information and opinion. We take you far beyond “hits” or “page views,” uncovering who is listening to whom, why they are interested, and how ideas move among and between different audiences—even how messages are framed and reframed as they travel online. (Please do not confuse social network analysis with social networking websites like MySpace or Facebook!) The Team John Kelly, Ph.D. Founder and Chief Scientist John Kelly is the founder and lead scientist of Morningside Analytics. His research blends Social Network Analysis, content analysis, and statistics to solve the problem of making complex online networks visible and understandable. John has a Ph.D. (Distinction) from Columbia University, and has studied communications at Stanford and at Oxford’s Internet Institute. He is an Affiliate of the Berkman Center for Internet and Society at Harvard University. Leonard P. Lidov President Leonard brings Morningside his experience building technology and consulting organizations. Len has made a career of harnessing network technologies in publishing, telecommunications and finance. In 1994 he founded North American Media Engines (NAME). Based in Toronto, Canada, NAME was a pioneer in mission-critical enterprise Internet applications. Len has also held positions at Viacom, The New York Public Interest Research Group and Spring Lake Consulting. Adam Fields Chief Technologist and Lead Architect Adam has been designing robust web applications for over twelve years. Prior to joining Morningside, Adam oversaw projects for high profile enterprises, including Yahoo, George Soros’s Open Society Institute, Toronto-Dominion Bank, Pearson Publishing, and The National Cancer Institute. He is also a founder of Confabb.com, the premiere conference directory. Adam holds an MS degree in Computer Science from Columbia University. Vladimir Barash Senior Researcher and Engineer Vladimir Barash has received his Ph.D. from Cornell University, where he studied with Michael Macy, Jon Kleinberg, and Claire Cardie. Vladimir's research interests focus mainly on social media, diffusion and viral marketing, meme tracking, and other topics around the dynamics of memetic objects in online communities. In pursuit of this research, Vladimir has collaborated with the Berkman Center at Harvard University, KAIST, and fellow Morningside researchers and presented several first-author papers at the International Conference for Weblogs in Social Media, the Workshop on Information in Networks, and other venues. In his spare time, Vladimir reads and writes fiction, and blogs at: vlad43210.wordpress.com Tamara Tershakovec Data Visualization Developer Tamara specializes in building visualization tools for browsing complex scientific data. Prior to joining Morningside, she worked on implementing SWIFT financial messaging for the Federal Reserve Bank of New York, including tools for viewing and comparing complex high volume data. Earlier, Tamara developed software for Network Components, Lifecare and IAM Consulting. Tamara is a graduate of Barnard College at Columbia University and has a Masters in Computer Science from NYU. For her MS thesis, Tamara created an interactive phylogenetic tree as a tool for genetic research.

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